Pet4U

Tools Used

Figma, Pen+Paper

Type

website

Role

Research, Visuals, wireframe

Overview

As part of my studies we were asked to characterize a veterinary home page in order to increase the amount of leads. This was a challenging task that required us to put the user at the center and accordingly characterize the interface

Personas

As part of putting the user at the center, I tried to crack what scenarios the users would enter of this type of site and what information is important for them to receive

Type 2

People who are not happy with the existing vet and are looking for a new one

Type 1

People who have adopted a new dog and are looking for a regular veterinarian

UX Design

As part of putting the user at the center, I tried to crack what scenarios the users would enter of this type of site and what information is important for them to receive

The main points that guided me in the characterization

Call to action in the first and central frame-

To remove barriers that exist in the user – financially-

View the most common services-

Reduce user remorse options-

Prove professionalism in deeds as well as not just words (articles written about the place and the medical staff)-

We were asked to characterize a personal area page for the user

The main points that guided me in the characterization

medical history

That the system will know how to inform the user of relevant information

Call to action next to any information

Create a pleasant and easy-to-use experience

Thanks for reading! 🤲🏼